Over the years, the topic of animation and live action videos has gained widespread popularity. With classic animated movies such as The Little Mermaid , The Sleeping Beauty, Mulan and more getting their own live action adaptation, comparisons are made and many are debating which is better than the other.
Although similarities do exist between the two; it’s important to note that they’re very different from one another. This article will explore the differences between animation and live action videos.
Talking animals, a land of candies and flying cars – animation can bring it all to life and blends seamlessly to the stories.
Animation and live action videos are very different from one another and brands are very interested to look into how animation can be used for marketing.
What Exactly Is Animation & Live Action Videos?
Before we discuss their differences, it’s important to understand what animation and live action videos are.
To summarise;
- Animation is the process of creating or sketching images in a series of frames to create the illusion of movement when played in a sequence.
- Live Action refers to filming live actors going through the scenes which then would be edited into a lengthy video or film.
Now that we have somewhat of an idea what they are, we can touch on their differences.
Editable and reusable; animation is perfect to save your budget and can be used in more than one marketing project.
Talking animals, a land of candies and flying cars – animation can bring it all to life and blends seamlessly to the stories.
The Major Differences Between Animation and Live Action Videos
1) Approachable
One of the main things that gives animation a leverage over live action films is the ability to demonstrate complex or abstract ideas on screen graphics.
Yes, we’re aware of how CGI technology has advanced in the live action films but unless done well, it can appear fake and audiences are quick to point out that issue.
With animation – ideas and metaphors are able to come to life, the flow of the story and each scene almost feels natural to the storyline and setting.
Editable and reusable; animation is perfect to save your budget and can be used in more than one marketing project.
2) Adaptable
Another bonus point for animation is that it’s highly adaptable and reusable for your other projects.
Whether it be featured characters or a scene, they can easily be added and edited to your other project, saving you the cost.
Animated characters have unique features and personality – people are more connected and remember them better regardless of the years that have passed.
3) Relevant
Characters and stories from animations leave a lasting impact on audiences. Think of the classic films you had watched when you were a child such as Dumbo, Scooby-Doo, Pokemons and many more. Though decades may have passed, they still remain relevant to this day and still receive a good impression from the audience.
Due to these reasons, big brands are moving towards animation as a new marketing tactic – Starbucks, CocaCola, even!
Yes, the animation style might appear a little outdated – but it definitely beats the cringe-worthy scenes and special effects from Hollywood’s outdated films.
Animation has come a long way from decades ago. While live action videos do have its perks, animation can be a perfect fit to promote and market your business.
Depending on the concept, messages, your budget – we don’t see why you should skip over animation as a new marketing approach.
If you’re interested to know how to incorporate animation for your brand’s content, contact us and we’ll be eager to assist you!