With the era of digitalisation; the world of whiteboards and markers is long gone and forgotten about.
But for animation, that’s not the case. Whiteboard animation in particular, still remains a popular choice among many.
To simplify, whiteboard animation is an explainer video where images are drawn step by step on a white background and accompanied by narration to sell or describe a product or service.
Many might argue that it’s a rather dated animation but they’re still an effective tool in marketing and we don’t see it leaving the scene anytime soon. Here are why:
Why Whiteboard animation service is still in demand
1) Cost Friendly
Rather than hiring a filming crew and actors for a short video commercial, save your pocket by employing this animation style.
Each scene and characters are drawn and you don’t need to deal with the headaches of reshooting and editing anything that seems to be amiss.
Convey your stories or messages in a much simpler and convenient way to the audience. If your idea is rather complex to be executed, it is best to stick with whiteboard animation as the illustration and narration provides a straight-forward explanation.
Audiences can relate and immerse themselves in the messages when they have a clear understanding and depiction.
Yes – whiteboard animation is nothing new. But if you’ve never used it as part of your brand’s content, it’s a good idea to do so.
Your brand’s content shouldn’t be repetitive. There is no harm in using this animation to bring something fresh and creative to your feed and website. Bring variation but also don’t be too excessive. Strategize and figure which messages or ideas are suitable for whiteboard animation.
Need to add any scenes or information in the video? Whiteboard animation services can easily do that for you.
They can edit on existing videos – you’ll find doing so for live action videos a little difficult and cost consuming as you need to rehire actors and reshoot the scenes.
No matter how many years may pass, whiteboard animation is still a powerful marketing tool. But it’s important to make sure it correlates well with your messages and brand.
If you’re still unsure whether this animation can work well for your brand, don’t hesitate to reach us and we’ll be happy to offer our expertise and assistance on the matter.