6 Important Tips To Ensure Your Animated Video Production Is A Success And Keeps Consumers Interested

Jul 11, 2023 | Articles

Animated videos aren’t anything new. They have been around for a while now and are great for marketing purposes. 

When you’re looking to employ animated video for any marketing or advertisement purposes for your businesses, it’s important to follow these tips we share with you in order to ensure your animated video production is a success and keeps your consumers interested. 

6 Important Tips To Ensure Your Animated Video Production Is A Success And Keeps Consumers Interested

A diagram for a strategy, drawing a clear goal.

Having a clear goal for your video project helps the animators determine the correct techniques for your animation.

  1. Have a Clear Goal(s)

Sure, animated videos are great tools to employ for your businesses but what do you hope to get out of it? 

Ask yourself these three main questions:

  • Why are you making the video?
  • Who is the target audience?
  • What are the preferences regarding specifications?

This way, you can help make it easier for the studios you wish to collaborate with and your video actually has a purpose rather than being a mindless project you take on because it’s ‘cool’ to.


A close-up of a skincare product in 3D animation style

Having a reasonable time frame helps to keep the production’s progress on track.

  1. Set A Realistic Timeframe

As a client, we can understand you would like for the animated video to be delivered as soon as possible with little to no error. 

However, setting a realistic time frame according to the overall complexity and quality of the video won’t hurt.

This way, your animators can work better on your animation and you can track their progress as well by setting a schedule for both of you.


A man meeting with another man in a corporate room, sitting down, and having a discussion.

A creative brief is powerful and becomes some form of guideline for animators.

  1. Prepare a Creative Brief

A creative brief is very important for all parties. Different studios might have different sections that clients need to fill out but it helps provide direction and clarification for the entire time.

In the brief, clients can define their expectations, goals, target audiences, vision, and more.

If your studio doesn’t prepare one, then it’s a good idea to do so yourself.


A man sketching down on a piece of paper, appearing to be focused.

Everyone has their own creativity. Implement them in your animated video to be unique and stand out.

  1. Add Your Own Twist

Gathering inspiration from your competitors is fine. But to outright copy, them is not the way to go. 

In fact, this is the time to add your creative flare – use humor, insightful or somber tone. Whichever aligns with your video’s goal. 

The point is, animated videos are a great outlet to express any form of ideas you have. It helps to further establish your presence and branding.


A team of people in a corporate room, sitting down and having a discussion.

The professionals will help give suggestions to further improve your videos. Be sure to be open and flexible!

  1. Open For Improvements

Of course, no idea is instantly perfect. You may be too caught up with the excitement of this project that you can’t see some improvements to be made.

That’s why it’s important to be flexible and open to any advice or suggestions from the studio you wish to work with.

They respect and are always eager to bring your ideas to life but being professionals, they will offer suggestions and improvements to better your content.

Of course, the power to take the suggestions is entirely up to you but being open and flexible definitely has its perks.


A team of animators at Blindspot Studio.

Do your research and study your options – every studio has their own expertise so work on one that aligns with your goals best.

  1. Work with Experts

No studio is one size fits all. It’s important to study the market and look at your options.

Some studios specialize in 2D and 3D animation, and some motion graphics- find one that has a good track record and credibility. We guarantee you won’t ever be disappointed by doing all the necessary research and preparations. 

Animated video production isn’t easy, but these tips can ensure you’re taking all the right steps to ensure its success and gain more interest from your consumers. 

If you wish to learn more about animation and our services, then feel free to contact us. We’d be happy to help! 

References: CatCow, KasraDesign

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