Why Brands Are Using Video Animation Services For Marketing

Sep 11, 2023 | Articles

With animation becoming more versatile and available; many industries have explored new ways to incorporate animation as a powerful marketing tool.

In a digitalized era, video animation services are highly sought after. Below, we share why many well-known brands (and you should too!) have been using it as a marketing strategy. 


Why Brands Are Using Video Animation Services For Marketing 

A woman watching TV from her home.

Video animations are captivating and engaging for viewers due to motion, colors, and good storytelling.

  1. Captivating and Engaging

Think of how many times you saw an advertisement in the form of a video animation and actually stop to watch the whole clip. Often, right?

This is because video animations have the power to capture audiences and engage the audiences in a unique and visually appealing way. 

Pair it with motion, colors, and good storytelling; viewers are captivated and have a lasting impression of your stories or messages. 


A man sketching down ideas on a piece of paper.

Animations allow the creator to explore their imaginations; any form of ideas can come to life!

  1. Versatile and Creative

With video animations, you have endless possibilities for creativity. It becomes easier to visualize concepts, ideas, and narratives that were difficult to do with the traditional method. 

Animations allow any form of characters, environments, and scenarios to come to life, so it’s the perfect medium to explore your imagination! 


A woman laughs as she watches the TV.

Animation can convey a powerful tone or emotion to the audience, setting your brand’s personality.

  1. Enhance Brand Personality

Using video animations often leaves a good impression. Do you get impressed when after watching an ad that does use it? Well, many do!

Video animations can establish your brand’s personality. With the use of animated characters, colors, and visual styles, you can create a consistent and memorable brand image.

Animation can add humor, emotion, or any other tone to align with your identity and connect with your audience on an emotional level.


An icon of a mail notification, showing the message has been delivered.

Complex ideas can cause confusion for the viewers, hence, animations help to break down concepts into something more understandable.

  1. Simplify the communication

Often time, the messages or ideas we wish to deliver are rather complex. With this, the audience can get bored or frustrated.

But animation can break down intricate concepts into easily understandable visuals, thus making it ideal to explain product features, demonstrate processes, or showcase data and statistics.

There are simply plenty more benefits of video animations we have seen but these are the convincing reasons why we believe every brand is using it. 

If you’re looking to explore animation as part of your marketing tool, then we’d be ready to assist. Contact us and let’s bring your vision to life!

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